What if improving student behavior doesn't require new rules, but a new concept? Specifically, a behavioral science concept. Here's what I mean...

Have you ever seen a student who seems like two totally different people? A student who goes into Classroom A and is disruptive, disengaged, and apathetic about learning. Then turns around and goes into Classroom B, alert, attentive, and engaged. Almost like they're a completely different person.

Surprisingly, the reason is pretty simple to explain. But here's the interesting part: we as adults do the same thing. It just shows up differently. Let me explain...

A lot of people love to shop at Target. Like, a lot. But Target is more expensive than Walmart. In fact, a recent report from Business Insider showed that the same exact products at Walmart can be up to 20-30% less expensive than at Target. And this isn't a secret. Most people know Walmart costs less but still opt for Target. But why?

There are several behavioral science princip...